Lovia Concept Store

Fredrikinkatu 18, 00120 Helsinki

Lovia creates design accessories from other industries' leftovers with a completely transparent production chain.

The journey of a Lovia bag starts from the trash bin - not the most conventional start for a high quality design item. Well, there is a great reason behind such a crazy idea. Constant production of new material in one end and huge piles of waste in the other are one of the main factors making fashion one of the most polluting industries in the world. For example, this industry accounts for around 800 000 tons of leather waste annually. This is why, with all the more reason, Lovia rescues other industries' waste from being tossed into the bin, and turns them into products with a purpose.

Check out Lovia's opening hours at loviacollection.com. Welcome to find meaningful treasures!