Maippi Ketola’s exhibition includes sideshow posters that she has painted herself as a model. The exhibition also features documentary animations. 

In the animations, the artist does the same routines every morning for 54 days, and during that time she grew a real woman’s beard.

With her exhibition, Ketola wants to raise a flag for hairy women, for those who, out of shame, shave and hide their hair like she herself did before. 

Since then, Ketola has kept the beard and for this, a big thank you goes to all the passersby who treat her the same way they did before.

The exhibition is part of the official program of Helsinki Pride 2025.

MUU Helsinki Contemporary Art Centre

26.-29.6.2025

Thu-Fri 12.00–17.00

Sat-Sun 12.00–16.00

Free entry