Climate change has a strong influence on changing mobility. When people travel more again in future, they will become more aware and more carefully consider the effects of travelling. Quick weekend getaways cannot be as easily justified as they were before the pandemic broke out. There will be an increase in advanced digital experiences and services that will merge the physical and virtual worlds, for both B2C and B2B visitors.

The impact of tourism on the climate is widely acknowledged. Everyone has the potential to act to mitigate climate change, but to what extent? The effects of our own behaviour on the environment are often hard to judge. Helsinki can serve as an example to the whole world by demonstrating the effects of changes in human behaviour from the perspectives of both leisure tourism and work-related tourism.

The impact of tourism on local societies is often unclear. Responsible tourism includes the impact of our actions on the local population. More and more people want their leisure and business trips to have positive effects other than economic benefits.

What if we started to highlight these effects more strongly? How does good quality air and closeness to pure nature affect visitors and, on the other hand, how can visitors make a positive impact on our society through their own actions?

Travel with impact