Repositioning Helsinki Marketing's operations in the COVID-19 crisis and in the future  

This new situation offers many new opportunities to increase people’s awareness about Helsinki. We are continuing our core work to make Helsinki a topic of discussion internationally but now, due to the exceptional circumstances, also more and more domestically. In this moment, it is essential to recognise our strengths, leverage our expertise and seize the opportunities to be creative in marketing and communications. 

The age of digital innovations - identifying and seizing opportunities  

There is no going back, so we have systematically started to prepare for the future and to analyse conditions for future growth. We focus on creating new growth sustainably and developing our operations responsibly.  