Aida

Aida is a concept store and jewellery brand founded in 2018. Aida is especially known for its jewellery and meaningful amulets collection, which is co-created with artists, activists, and communities. The jewellery is designed and made in Finland using recycled gold and silver. In the concept store in the Kallio district of Helsinki, the joy and beauty of jewellery, art and publications and the Aida world coexist with thoughtful discourse on serious topics.