Partner with MyHelsinki
Content creator partnerships
We work with a select group of content creators or influencers whose audiences are genuinely curious about Helsinki — as a place to visit, live, work, or invest.
Is this for you?
We look for creators with a real connection to one of our focus markets, whose content reaches audiences interested in travel, relocation, or discovery.
What we look for
✔️Audience primarily in the UK, USA, Germany, Netherlands, Sweden, or Japan
✔️Content in English, German, Swedish, Dutch, or Japanese
✔️Niche in travel, lifestyle, relocation, food, design, tech, sustainability, or city life
✔️Engaged following — quality matters more than size
✔️Requesting at least one month before your intended travel date
✔️Not in an active paid partnership with a competing destination
Creator niches we work with
✔️Travel & destination
✔️Lifestyle & relocation
✔️Food, design & city life
✔️Tech, startup & innovation
✔️Expat & international living
✔️Sustainability & eco-living
✔️Business & professional
Content themes we love
How it works
Most of our partnerships are built around a hosted Helsinki experience. We think that’s a better basis for authentic content and we put real effort into making the visit worthwhile.
What Helsinki Partners offers
✔️A curated Helsinki itinerary built around your content theme
✔️Travel and accommodation support in agreed cases
✔️Introductions to Helsinki businesses, venues, and local contacts
✔️Press accreditation for events, venues, and attractions
✔️Destination brief with our Happy Helsinki concept and key messages
✔️Amplification of your content on Helsinki Partners’ channels
What we ask of you
✔️At least one dedicated piece of content clearly featuring Helsinki
✔️Content shared with us for a brief review before publishing
✔️A tag or mention of MyHelsinki or Helsinki Partners on relevant platforms
✔️Performance metrics shared within 14 days of publishing
✔️Content usage rights for our organic social channels for 12 months
Eligibility criteria for content creators
We review every request carefully and respond to all submissions within 5-10 business days. Please check all of the following before filling in the form.
Submitting at least one month before your intended travel date
Audience primarily in the UK, USA, Germany, Netherlands, Sweden, or Japan
Content primarily in English, German, Swedish, Dutch, or Japanese
Audience has higher-than-average interest in travel, relocation, or international discovery
Content niche: travel, lifestyle, food, design, tech, sustainability, expat, or city life
Not currently in a paid partnership with a competing destination
Content consistent with Helsinki’s values: inclusive, open, and sustainable
Happy to provide 12-month content usage rights for Helsinki Partners’ organic channels
Not sure you fit? Fill in the form anyway and tell us about your audience, we’ll take it from there.
Helsinki resources
Helsinki Material Bank
High-quality visuals and resources showcasing Helsinki’s unique character.
Explore the MyHelsinki Material Bank Happy Helsinki brand framework
Learn what Happy Helsinki means and how it shapes the content we create together.
Download the Happy Helsinki toolkit Tell us about yourself
Fill in the form and we’ll review your request. We reply to all submissions within 5-10 business days.
Frequently asked questions
No — we care more about audience quality and market alignment than follower count. A creator with 15,000 engaged followers in Germany is more valuable to us than one with 500,000 followers with no audience in our focus markets.
Most of our partnerships are primarily in-kind — we host your visit, build your itinerary, and connect you with Helsinki. For content requiring significant production or reach, we may discuss a fee. We’ll be transparent about this from the first conversation.
Happy Helsinki is our city brand initiative — a way of telling Helsinki’s story as a thriving, human-scale city where people genuinely live well. It’s the spirit we bring to life through partnerships like this.
We acknowledge all submissions within 2 business days and aim to give you a decision within 5-10 business days. If we’d like to proceed, we’ll be in touch to discuss details.
Our programme is designed around audiences in six specific markets. If your audience is elsewhere, it’s unlikely we’ll be able to collaborate right now — but do still fill in the form and tell us about your work.