MATKA 2027 – Pre tour Helsinki

Welcome to Helsinki, where Nordic flavours, authentic sauna culture, and unique seasonal experiences come together.

MATKA 2027 is Northern Europe’s largest travel industry event, held annually at the Helsinki Expo and Convention Centre (Messukeskus) in Helsinki, Finland.

Join us for an inspiring journey through Helsinki from 16.-19.1 2027, when Nordic flavours, traditional sauna culture, and unique winter experiences come together. This program showcases the very best of the Finnish capital through its vibrant food scene, wellness traditions, and seasonal highlights.

Throughout the program, you will experience Helsinki’s renowned culinary culture, enjoy authentic sauna experiences, and discover how winter transforms the city into a destination full of atmosphere, adventure, and wellbeing. From local gastronomy and design-forward hospitality to memorable outdoor activities, this itinerary offers a well-rounded dive into Helsinki as a destination.

The Matka 2027 pre-tour programme will be updated by the end of 2026.